Who I am

Design Professional

HELLO. I’M RICH BERGLAND. IT’S NICE TO MEET YOU.

I am a designer and web developer from Santa Cruz, California specializing in user interfaces and branding. Knowing that every business needs a unique appealing identity, I create memorable, user-friendly web sites, vivid identities and high-impact print collateral for all types of businesses and personalities. My west–coast inspired design is produced with great attention to detail, inventive color palette, expressive typography and clear communication.

I love coming up with layout ideas, creating graphics/illustrations, and performing image retouching for magazines, advertisements, packaging, catalogs, and marketing collateral. When I design for the web or mobile platform, I create unique, rich media experiences for users featuring the latest technology while adhering to web standards. I also have experience in shooting, directing and editing video for feature films, commercials, and training purposes.

Cheers,
Rich Bergland

Technical Skills

What I can do

Graphic Design and Print Production

Branding and identity creation—logos, brochures, catalogs, and marketing collateral
Designer of multiple magazine titles
Advertising campaign creation for print and Internet
Proficient in image editing, retouching, color correction, and color separation
Color theory knowledge and strong sense of typography
Preflight files and project production managment for print
Inventory control, budgeting and bookkeeping
Digital publishing and eBook production for tablets, e-readers and mobile devices

Web Developer

Web Design & Front-End Development (HTML5, CSS, JS, JQuery, PHP)
Knowledge of SEO implementation and design considerations
Open Source CMS platforms (WordPress, etc.)
Web Standard and 508 Compliant Code
Server and network optimization, maintenance, and trouble shooting

Video Production

Produce, direct and edit feature films and commercials
Extensive use of cameras, editing equipment, lighting & microphones
Experience in DVD authoring & encoding media for a wide variety of uses
Editing of video demo reels, edited sequences, and grading (UltraHD and RED workflows)
Strong technical background in video equipment maintenance and interfaces

Photographer

Photography of people, products and food on location and in studio settings
Extensive use of film/digital cameras, natural and strobe lighting
Image analysis and selection for feature and advertising placement

EXPERIENCE

Where I have worked

Bergland Design

Graphic Designer and Web Developer
Twelve Years - Santa Cruz, California

Monarch Media

Design and Quality Specialist
Three Years - Santa Cruz, California

Nature Footage

Graphic Designer and Media Asset Manager
Two Years - Monterey, California

CreateSpace.com

On-Demand Publishing Team Lead
Two Years - Scotts Valley, California

DogHouse Entertainment

Video Production Manager
Four Years - Santa Cruz, California

AI Studios

Graphic Designer and Print Production Manager
Seventeen Years - Sausalito, California

MD Productions

Video Production Manager
Four Years - Denver, Colorado

Select companys I have worked with

University of California-Santa Cruz
Worlds Gym
OZTech
Launch Brigade
Classic Ridge Designs
Stunning Peak Media
Santa Cruz Elks
FitFlixPro

What Clients Say

JoAnna Rottke

UCSC - Santa Cruz

“Rich's work was very professional and his responses were quick. He was open to making the changes we suggested, no matter how minute, and the end product was very attractive. Our fundraising campaign was very successful this year, and I'm sure Rich’s re-design of our brochure was part of that success.”
Jon Adams

SHA Athletics

“I am really impressed with Rich’s ability to capture my ideas and put them into an attractive, functional site. Rich built exactly what I was looking for. He had many suggestions for tools and design that I would have never considered on my own. He made the process painless and I really appreciate all of his patience and professionalism. I would not hesitate to work with Rich again and I would highly recommend him.”
Susan Ryder

Santa Cruz Elks Lodge

“I really enjoyed what Rich created for our annual charity youth golf event. The logo and promotional brochure look fantastic! I would recommend Rich to anyone looking for a talented graphic artist who has a flair for great design and bringing a project in on-time and within budget.”
Ryan Vierra

VP Productions

“I contracted Rich to create the graphic design work for our company’s DVD productions. With little to no direction from us he took the lead and produced some excellent artwork and packaging that we are very proud to display for our business. We would definitely seek his expertise on other projects in the future.”
Jennifer Borsoni

The Law Offices of James L. Mayer

“Rich was very helpful in designing and implementing our new website. He is knowledgeable, responsive, efficient and very personable. Rich is always available to assist with any technical issues. He is extremely patient and takes time to explain the technical aspects of our website. We love our new website and have received many compliments from our clients. We will definitely use Rich in the future for any website updating, design and maintenance needs.”
Eric Delangis

Engineer & Inventor

“Rich, thanks so much for the great website design. You were able to capture the essence of what I wanted to portray to my clientele in a clean, engaging, contemporary website. The scalability of the site to work seamlessly from my desktop computer to my tablet and to my cellphone is really slick. Your ability to weed through all of the bits and pieces of information that I gave you and put it together in a clear and concise presentation saved me many hours of tedious work. I will use you again and have already recommended you to several people.”

Selected Works

Portfolio

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Michael Green Communications

Web Design and Development
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Santa Cruz Rail Tours

Logo, Brochure and T-Shirt Design
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Colorado Nail and Foot Care Website

Web Development and Logo Design
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Santa Cruz Elks Youth Golf Event

Logo Design and Brochure
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UCSC Dickens Project Fund Raiser

Tri-fold Brochure
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Botanica Magazine

Logo Design, Page Layout, and Photography
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The Law Offices of James L. Mayer, P.A. website

Website Design and Development
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Island Master T-shirt Design

T-Shirt Design
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Scottish Heavy Athletics

Web Design and Development
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UNC Adult Education Ad

Display Ad
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Eric Delangis Logo

Logo Design
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Walk Away

Logo Design, Business Card, Stationary