Santa Cruz Rail Tours needed a logo which instilled the thrilling and unquie expereince of touring on their custom railcar system. I wanted to create a classic, scalible icon that expressed a sense of motion and strong brand identity. The logo was incorporated into all forms of marketing collateral, as well as, their brochure and business cards which I designed for them.
Company: Santa Cruz Rail Tours
Category: Logo and Brochure
"Rich, thanks so much for your help. You were able to capture the essence of what I wanted to portray by creating a clean, classic logo. The logo incorporates flawlessly with the rest of the marketing materials and helps ad the sense of identity I was looking for."
—Carl Arnett, Santa Cruz Rail Tours